코로나 19 로 인한 디지털 기반 비대면 경제 확산으로 플랫폼 기반 비즈니스가 가속화되고 있다.
본 연구목적은 플랫폼 지속이용의도에 영향을 미치는 주요 요인들을 보다 통합적으로 검토하기 …

The e-commerce market has been accelerated in competition as the growth of online open
market which is consist of many buyers and sellers. Since buyers involve various risks in …

Pandemic spread of COVID-19 virus has brought an unprecedented impact to the global
economy. With the rapid growth of the untact economy, there is a structural change in the …

ABSTRACT The development of Information Technology and logistics has lowered the entry
barrier of domestic ecommerce market. At the same time, many suppliers rapidly entered …

Purpose: Amid intensifying competition in the e-commerce market, IT platform companies
such as Naver are strengthening their role as commerce platforms by entering the e …

국내 이커머스 시장은 IT 및 물류기술 발달로 시장 진입장벽이 낮아짐에 따라 공급기업들이
대거 진출, 양적인 성장을 지속하고 있다. 시장성장에 힘입어 소비자는 온라인 쇼핑몰 선택의 …

Digital services that minimize physical contact have expanded significantly due to the
pandemic crisis. Especially, subscription services have garnered much attention from …

본 연구는 국내 대표 이커머스 플랫폼이 소비자에게 제공하는 가치를 탐구하고자 하였다. 신뢰
전이 이론을 적용하여 플랫폼의 가치 및 만족, 신뢰가 플랫폼을 넘어 판매자에 대한 신뢰로 …

Community group-buying has been prevalent in China and has tremendous market
potential. At the same time, the WeChat ecosystem not only provides a huge user base for …

The purpose of this study is to investigate the relationship between the subjective well-being
and the continuance intention by the heuristic decision-making of consumers who purchase …