In the current ecological context, advertising and communication emerge as valuable tools
for raising awareness and encouraging sustainable behavior. For this communication to be …

The study aims to examine the impact of socio demographic, marketing mix and
greenwashing variables on the green purchasing intention (GPI) of Generation Z (Gen Z) …

Approaches to climate labelling are gaining significant importance in food marketing. Labels
that are based on carbon offsets are becoming increasingly popular. However, offsetting …

We analyze the influence of religious social norms on corporate greenwashing behavior.
Specifically, we focus on a specific form of greenwashing: selective disclosure. Using a large …

In addressing the current challenge, this research thoroughly investigates the intricate
interplay between media, culture, and mineral efficiency in 23 diverse Asian economies …

For small and medium-sized enterprises (SMEs) seeking to adhere to sustainable standards
and gain a sustained competitive edge, green marketing and cleaner production are …

A growing volume of behavioral research in ecological economics has been published over
the past two decades. Here I argue that a significant share of this research has adopted the …

Misleading claims about the environmental performance of a product or service
(ie,“greenwashing”) hinder consumers from making informed choices and penalise …

Abstract The United Nations 2030 Agenda for Sustainable Development calls for an urgent
reduction of global water footprint. Communication is crucial to respond to this call. However …

Advertising for green products is often deemed too abstract, limiting some consumers'
interest in purchase. Examination of how to reduce this perceived abstractness is scant …