Understanding human behavior remains a grand challenge across disciplines. We used eye
tracking to investigate how visual perception is associated with a strategic behavior in the …

A number of previous researches indicate that men prefer competition over cooperation, and
it is sometimes suggested that women show the opposite behavioral preference. In the …

We used a mobile eye-tracking system (in the form of glasses) to study the characteristics of
visual perception in decision making in the Prisoner's Dilemma game. In each experiment …

Numerous researches have indicated that men's and women's cooperation varied from no
differences to significant differences under the influence of different contextual …

Efficient brain–computer interfaces (BCIs) are in need of knowledge about the human brain
and how it interacts, plays games, and socializes with other brains. A breakthrough can be …

In the recent literature, several hypotheses have been offered to explain patterns of human
behavior in social environments. In particular, these patterns include 'prosocial'ones, such …

Human behavior is greatly influenced by the social context. The currrent study on men'and
women's cooperative behavior investigated the influence of long-term and short-term effects …

This research investigates how variation in sociality, or the degree to which one feels
belonging to a group, affects the propensity for participation in collective action. By bringing …

This paper relies on social identity theory to explore post-purchase satisfaction for buying
local brands. Concepts including ethnocentrism, self-congruity, corporate brand, service …

This research explores the impact of emotional experiences on the effectiveness of Viral
Marketing strategies within the Food and Beverage (FnB) industry. The study examines the …