One of the most reliable and impactful methods for enhancing a persuasive appeal is to
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …

The paper presents a systematic review examining the various factors of consumer behavior
towards luxury goods and synthesizes studies. Searches in prominent databases were …

Stakeholders have long pressured firms to provide societal benefits in addition to generating
shareholder wealth. Such benefits have traditionally come in the form of corporate social …

Defining “luxury” as expensive and exclusive products and brands that are differentiated
from other offers based on their exquisite design and craftmanship, sensory appeal, and …

When customers journey from a need to a purchase decision and beyond, they rarely do so
alone. This article introduces the social customer journey, which extends prior perspectives …

Highlights•Biological, socio-psychological, and structural factors drive consumers' desire for
luxury.•Luxury consumption combines traditional and novel forms of consumption, as well as …

Firms spend substantial resources responding to customer complaints, and the marketing
profession has a long history of supporting that enterprise to promote customer loyalty. The …

The importance of consumers' political identity in the consumer journey has grown in recent
years. This article describes and discusses four key issues relevant to consumers and …

Political polarization is a marked political division in the population, characterized by
multiple manifestations. The authors argue that it can affect consumer psychology, which in …

The concept of “new luxury” has challenged the conventional marketing of luxury goods as
prestigious, leading to greater expansion of mass luxury meaning. This has become more …