(1) Background: Realfooders have positioned themselves in social networks such as
Instagram by posting photographs of recipes, advises, habits and nutritional behaviours …

The study targets to address the gaps on insufficient research on the shift from traditional
marketing trends and current marketing trends in the Philippines, specifically influencer …

The purpose of the current research is to explore the impact of Instagram pages on
consumers' purchasing intentions among millennials in the fashion industry in Jordan. This …

Penelitian ini memiliki tujuan menganalisis peran media sosial terhadap pemasaran produk
ramah lingkungan dengan megnambil peran ulasan produk daring, norma subjektif …

BAB V KESIMPULAN DAN SARAN 5.1. Pendahuluan Bab ini terdapat kesimpulan dan saran
dari penulis. Kesimpulan yang diperoleh dari Page 1 BAB V KESIMPULAN DAN SARAN 5.1 …

Digital marketing that has been rapidly used these days such as social media marketing,
specifically influencer marketing on Instagram, has a positive opportunity for promoting a …

Purpose: The purpose of this study is to gain knowledge about how factors of trust–similarity,
familiarity, credibility–in influencers have an impact on the purchasing intention. The authors …

In the last decade, the use of influencers is one of the most effective ways to verify products
and services. The present study aimed the effects of dimensions of social media influencers …

Introducción: La alimentación genera un interés creciente entre la población, en particular
entre las personas jóvenes. La pujanza de las redes sociales hace que sean una fuente de …

The importance of influencer marketing through social media has been growing over the
years and has become a key strategy for companies. Consumers have more trust in …