The majority of the world's population now lives an urban existence, spending as much as
95% of their lives indoors. The olfactory atmosphere in the built environment has been …

In the current era of a strongly competitive business environment, it is more difficult for
companies to attract customers. Consumer neuroscience has growing potential here, as it …

Abstract Purpose: To evaluate the Vietnamese electronics industry (EI) by analyzing its
successes and shortcomings in recent years in comparison with other Southeast Asian …

Olfactory marketing is a phenomenon that is in the current trend of usage by marketing
experts to ensure that consumers are more involved in the purchase decision-making …

This perspective explores the integration of neuromarketing and the metaverse in
understanding and influencing consumer behavior. Neuromarketing combines …

Refreshing scents are encapsulated and bonded to the fabric, and when they stay for a long
time, they have a positive effect on people. In the study, limonene was microencapsulated …

The marketing tactic whose usage and significance have grown in recent years is sensory
marketing, which appeals to consumer's senses to influence their perception and …

Sensory marketing plays a significant role in providing consumers with experiential
marketing experiences. It involves engaging consumers through their senses of sight …

Purpose: The present study focuses on the modern marketing practise like sensory
marketing as tools to influence the consumers' mind. It aims to understand consumers' …

Plastic waste is one of the world's most pressing human health and environmental concerns.
Globally, plastic is the third highest waste source, with the total volume rowing in-line with …