This is the first systematic review that focuses on the influence of product-intrinsic and
extrinsic sounds on the chemical senses involving both food and aroma stimuli. This review …

The term “sonic seasoning” refers to the deliberate pairing of sound/music with taste/flavour
in order to enhance, or modify, the multisensory tasting experience. Although the recognition …

Whether for ethical or personal health considerations, people are increasingly searching for
avenues to diversify their protein intake sources. Across all main categories of alternative …

Beer is one of the most consumed alcoholic beverages in the world; its consumption and
preference are evolving from traditional industrial beers of low complexity to novel craft …

When envisioning a tube of lipstick, the initial impressions are typically centered around its
visual appearance and fragrance. Its sound, specifically the sound of closing the tube, is …

The no and low alcohol (NOLO) drinks industry is undergoing a significant transformation
Currently the nolo beer market is worth $9.5 billion globally and is predicted to grow 7.5% a …

Sounds are important sensory cues for food perception and acceptance. We developed and
validated a large-scale database of kitchen and food sounds (180 stimuli) capturing different …

We attempted to evaluate the replicability and generalizability of ten influential research on
sensory marketing by conducting a high-powered and pre-registered replication in online …

In the era of increasing digitalization, organizations are shifting toward investments in digital
transformation, relying more on technologies such as artificial intelligence (AI) and virtual …

In recent years, the rapid development of Metaverse technologies has revolution-ized the e-
commerce landscape, introducing immersive and interactive experienc-es once considered …