Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main
focus of this book is on the practicalities of wine marketing. Each chapter includes the …

Industry transformation related to environmental stewardship has received significant
scholarly attention over the past decade. However, limited theoretical and empirical work …

In this study, we place green innovation in a broader technology development,
commercialisation and distribution context to test hypotheses in three areas:(1) the internal …

Purpose This paper aims to develop an understanding of cooperation and collaboration in
the natural wine industry in Spain as well as a deeper understanding of the challenges …

In order to provide needed orientation of innovation management in the SME wine industry,
a multi-case study was realized. The innovation activities of four German wineries for their …

Internationalisation strategies, such as exports, present business and growth opportunities
for many enterprises, including those small and medium. In recent years, many of these …

Using the Australian wine industry as a case study, the Author provides a possible reading
of the undergone transformations of the global wine business in the last few decades. From …

Since the 1980s the New Zealand Wine Industry has undergone dramatic export growth and
by 2010 exports are projected to reach $1 NZ billion, which is more than a doubling of …

Although New Zealand's Wine Industry has experienced exponential growth in the last
decade, its phenomenal success masks an inherent weakness in its financial robustness …

The New Zealand wine industry has been, and continues to go through rapid growth since
the early 1990's. The industry needed to consider how it administered this growth and …