As online reviews play a decisive role in consumers' purchase decisions, e-commerce platforms are using review systems strategically to obtain a competitive advantage …
Online consumer reviews offer an unprecedented amount of information for consumers to evaluate services before purchase. We use the dual process theory to investigate consumer …
We investigated how product attributes, average consumer ratings, and single affect-rich positive or negative consumer reviews influenced hypothetical online purchasing decisions …
In recent times, the increasing accessibility of mobile technology has led to changes in consumers' purchasing behavior. Despite the gloom and doom hearsay about how …
X Sun, M Han, J Feng - Decision Support Systems, 2019 - Elsevier
Abstract Information overload often makes it difficult for consumers to identify helpful online product reviews through the traditional “helpful votes” function; therefore, it has become …
M Lee, W Kwon, KJ Back - International Journal of Contemporary …, 2021 - emerald.com
Purpose Big data analytics allows researchers and industry practitioners to extract hidden patterns or discover new information and knowledge from big data. Although artificial …
Online customer reviews (OCRs) have become increasingly important in travelers' decision- making. However, the proliferation of OCRs requires e-commerce organizations to identify …
Given strong influences of online customer reviews on consumer purchase decisions, identifying helpful reviews has received broad attention from practitioners and researchers …
L Yang, M Xu, L Xing - Journal of Retailing and Consumer Services, 2022 - Elsevier
With the continuous development of the Internet and information technology, online shopping has become a popular purchase mode. The in-depth analysis of consumer …