The fusion of live streaming and e-commerce is booming. However, it remains unclear how
live streaming affects consumers' purchase intention (PI) in online markets of clothes and …

Despite the fact that online purchase intention has been widely investigated, little is known
about the e-retailer-based signals used to reduce online customers' uncertainty perception …

Social commerce is creating increasing opportunities for consumers to access product
recommendations. Evidence from practical and academic literature shows that product …

Live streaming social commerce, a booming branch of online retailing, has enabled online
retailers to interact with customers face to face, defying spatial restrictions. Recent research …

This study develops an underlying mechanism outlining the impact of digital influencers on
consumer impulse-buying behavior in the context of social networking sites (SNSs). Based …

Currently, the digital economy contributes decisively to an increase in competitiveness,
especially as a digital transformation involves migrating to new technological models where …

Purpose Online technologies have, in recent times, revolutionized the process of
relationship building between firms and their customers. Nonetheless, there is a limited …

Purpose The purpose of this paper is to review the current application of organization theory
(OT) in the humanitarian supply chain (HSC) and identify the future OT-based research …

Abstract Information makes consumers aware of what is on the market, their producers, and
their prices, which is important for making informed purchasing decisions. Information to …

Purpose While there have always been cultural differences between countries and between
individuals, the virtualisation of markets is rendering the impact of these differences even …