In recent two decades, artificial neural networks have been extensively used in many
business applications. Despite the growing number of research papers, only few studies …

Artificial intelligence adoption in business-to-business marketing: toward a conceptual framework
| Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

The recent surge in the usage of social media has created an enormous amount of user‐
generated content (UGC). While there are streams of research that seek to mine UGC, these …

摘要近年来, 随着互联网及智能移动设备的发展和普及, 丰富了广告的推送方式和投放平台.
但是传统的广告推送无法满足用户对个性化广告的需求, 导致用户对广告产生抵触情绪 …

Sponsored search advertising has become a successful channel for advertisers as well as a
profitable business model for the leading commercial search engines. There is an extensive …

Purpose The purpose of this paper is to examine how small and medium enterprises (SMEs)
within an entrepreneurial community engage in cross-promotion on social media via …

Taiwan highly relies on foreign countries' supply in various types of energy because of the
shortage of energy resources. Taiwanese government encourages industrial and academic …

Purpose Online advertisement brings huge revenue to many websites. There are many
types of online advertisement; this paper aims to focus on the online banner ads which are …

This paper explores the use of powerful new software tools and social media data that can
be used to study the attitudes of people in urban places. In particular, it uses propensity …

This paper presents GATS (Generative Audience Targeting S ystem for Online Advertising),
a new framework using large language models (LLMs) to improve audience targeting in …