Using standard CETSCALE and other adapted versions of the scale for measuring consumers' ethnocentric tendencies: An analysis of dimensionality
JF Jiménez-Guerrero… - BRQ Business …, 2014 - journals.sagepub.com
The consumer ethnocentrism tendencies scale (CETSCALE) was developed by Shimp and
Sharma in 1987 to measure consumer ethnocentrism. It is one of the most commonly used …
Sharma in 1987 to measure consumer ethnocentrism. It is one of the most commonly used …
[PDF][PDF] Testing the dimensionality of Consumer Ethnocentrism Scale (CETSCALE) among a young Malaysian consumer market segment
The purpose of this paper is to test the dimensionality of the Consumer Ethnocentrism Scale
(CETSCALE). This present research assessed a two dimensionality, namely uni …
(CETSCALE). This present research assessed a two dimensionality, namely uni …
Buy Muslim-made first–does halal consciousness affect Muslims' intention to purchase?
Purpose Buy Muslim's First campaign started with the primary aim of urging the Muslim
community to be more vigilant about halal or Shariah-compliant products, leading to a …
community to be more vigilant about halal or Shariah-compliant products, leading to a …
[PDF][PDF] Effect of Ethnocentrism and Patriotism on the buying intention of Malaysian National Car
Malaysia is one of the Asian countries that triumph in producing national car with an
outstanding achievements in automotive industry. Nowadays, Proton and Perodua are the …
outstanding achievements in automotive industry. Nowadays, Proton and Perodua are the …
[PDF][PDF] The effect of ethnocentrism and patriotism on consumer buying intention
This papers investigates the effects of ethnocentrism and patriotism on consumer buying
intention of Malaysian Car. The result shows that there is no relationship between …
intention of Malaysian Car. The result shows that there is no relationship between …
[PDF][PDF] The Determination of Customer Loyalty Factors on Electrical Home Appliances Brands Choices in Sarawak
Customer loyalty is about appealing to the right people, getting them to buy often and in
larger quantities. Although many studies on loyalty have been done (Bambang et al., 2023; …
larger quantities. Although many studies on loyalty have been done (Bambang et al., 2023; …
The nexus between customer equity and brand switching behaviour of millennial Muslim consumers
M Saeed, I Binti Abdul Ghani Azmi - South Asian Journal of Business …, 2019 - emerald.com
Purpose The purpose of this paper is to examine the influence of customer equity on the
brand-switching behaviour of millennial Muslim consumers in Pakistan and Malaysia using …
brand-switching behaviour of millennial Muslim consumers in Pakistan and Malaysia using …
[PDF][PDF] Ethnocentrism and its influence on intention to purchase domestic products: a study on Thai consumers in the central business district of Bangkok
O Vadhanavisala - 2015 - repository.au.edu
In the modern world where consumers have been offered various choices of products.
marketing plays a key role in drawing attention from consumers. An important question is …
marketing plays a key role in drawing attention from consumers. An important question is …
[PDF][PDF] Consumer decision making styles amongst young generation in Malaysia
Recently, the effect of external factors on consumer decision making styles (CDMS) and their
importance to consumer behavior has investigated by some of researchers. There are two …
importance to consumer behavior has investigated by some of researchers. There are two …
[PDF][PDF] Do muslims purchase muslim products? muslim centric ness: an exploratory study
Consumer ethnocentrism has been recognised to influence consumers or an individual's
choice orientation. This paper is an extension to the concept of ethnocentrism by specifically …
choice orientation. This paper is an extension to the concept of ethnocentrism by specifically …