One of the key consequences of customer satisfaction is word of mouth communication
(WOM). WOM is a concept that has attracted sustained research attention. To confirm what …

Seeded marketing campaigns (SMCs) involve firms sending products to selected customers
and encouraging them to spread word of mouth (WOM). Prior research has examined …

We study the spillover effects of the online reviews of other covisited products on the
purchases of a focal product using clickstream data from a large retailer. The proposed …

The diffusion of competition under the coexistence of multi-generation products has become
one of the important challenges faced by enterprises in their daily and sustainable …

The Bass Model (BM) has an excellent track record in the realm of new product sales
forecasting. However, its use for optimal dynamic pricing or advertising is relatively limited …

Electronic word of mouth (eWOM), especially on online platforms such as Twitter, is a topic
of interest for many C-suite executives. Yet little is understood about competitive spillover …

Social media influencers can grow their number of followers by endorsing products that are
authentic for their social media persona or, alternatively, monetize their followers by …

Manufacturers or resellers introducing a new product often must decide whether and for how
long to be its exclusive seller. Standard models of competition and conventional wisdom …

Specialty drugs treat complex, severe diseases and offer significant therapeutic advances.
Despite their potential to transform patient care, little is known about the drivers of their …

With the increasing popularity of product assortments by recommender system, it becomes
increasingly important for online platform and sellers to investigate their economic impact …