Purpose This study examines the research that has been conducted on user-generated
advertising content in the social marketing strategies of commercial brands to understand …

Abstract Social Media Influencers (SMIs) refer to content creators, entertainment and art
vloggers, online gamers, online streamers and any other activities related to social media …

Disability is one of the largest minority groups, with a spending power of approximately£
273bn every year. Consequently, many advertisers are now weaving people with disabilities …

Purpose This study aims to analyze the content on corporate social responsibility (CSR) of
Gucci, Prada and Ermenegildo Zegna on the social networks Instagram, Facebook and …

Purpose While there has been a growing interest in the field of Metaverse-related research,
its impact on vulnerable segments of the population, particularly those with special needs, is …

In the current era of the attention economy, users find themselves in social networks over-
saturated with advertising that tends not to catch the public's attention or have great …

In the digital world, social media have become important for people with disabilities in terms
of communication and visibility. They have also become the ideal place for activism, as they …

Los ecosistemas digitales de la actualidad, en los que las redes sociales tienen un elevado
protagonismo, promueven fenómenos comunicativos de gran interés, donde creadores de …

This article initiates a debate on consumer perceptions of products promoted by disabled
social media influencers. The findings of six experimental studies show that consumers …

En el mundo digital las redes sociales adquieren importancia para las personas con
discapacidad en términos de comunicación y visibilidad. Asimismo, se han convertido en el …