The role of food eating values and exploratory behaviour traits in predicting intention to consume organic foods: An extended planned behaviour approach
The extant literature on predicting organic food choice as a consumption behaviour has
overlooked the role of food eating values (utilitarian and hedonic values) and individuals …
overlooked the role of food eating values (utilitarian and hedonic values) and individuals …
The impact of corporate social responsibility on buying tendencies from the perspective of stakeholder theory and practices
This paper investigates the impact of corporate social responsibility (CSR) on buying
behavior tendencies (BBTs), adopting two sub‐tendencies of BBTs—exploratory acquisition …
behavior tendencies (BBTs), adopting two sub‐tendencies of BBTs—exploratory acquisition …
Achieving consumers' attention through emerging technologies: The linkage between e-marketing and consumers' exploratory buying behavior tendencies
A Waheed, Y Jianhua - Baltic journal of management, 2018 - emerald.com
Purpose The purpose of this paper is to investigate the relationship between e-marketing
(eM) and consumers' buying behavior particularly exploratory buying behavior tendencies …
(eM) and consumers' buying behavior particularly exploratory buying behavior tendencies …
Variety-seeking: Using the CHAID segmentation approach in analyzing the international traveler market
This study investigates the use of variety-seeking in the segmentation of international
travelers. Segmentation studies mainly utilize traditional segmentation criteria, such as …
travelers. Segmentation studies mainly utilize traditional segmentation criteria, such as …
When cause‐marketing backfires: differential effects of one‐for‐one promotions on hedonic and utilitarian products
A remarkable cause‐marketing (CM) strategy has emerged in the marketplace: businesses
promise to donate an identical product for each product sold (ie, a “one‐for‐one” promotion) …
promise to donate an identical product for each product sold (ie, a “one‐for‐one” promotion) …
Regulatory focus in predictions about others
Based on social projection research, four studies investigated whether people rely on their
own regulatory focus when making predictions about others. Chronic (Study 1) and induced …
own regulatory focus when making predictions about others. Chronic (Study 1) and induced …
How Consumers' Need for Variety and Social Consumption Influences Festival Patronage and Spending
This article investigates the influence of motivational goals such as variety seeking and
social consumption on consumers' patronage and spending at craft beer festivals. In doing …
social consumption on consumers' patronage and spending at craft beer festivals. In doing …
[图书][B] Fashion consumers' perception and adoption of virtual fitting rooms (VFRs): A perspective of regulatory focus and shopping involvement
H Lee - 2021 - search.proquest.com
Abstract Virtual Fitting Rooms (VFRs) are among the most promising technologies that can
overcome inherent problems of online shopping—mainly, the inability to have the …
overcome inherent problems of online shopping—mainly, the inability to have the …
A Systematic Review to Understand the Phenomena of Psychology in Marketing Field
This paper systematically reviews and synthesizes 99 studies conducted on the consumer
psychology field that has significant research interests in the past two decades. To this day …
psychology field that has significant research interests in the past two decades. To this day …
Second-hand fashion: the effect of nostalgia on purchase intentions and shopping behaviour
CLS Reis - 2020 - repositorio.ucp.pt
Nostalgia is characterized by an intense emotion triggered by one's thoughts of the past and
that generates higher levels of happiness and pleasure. Through a marketing perspective …
that generates higher levels of happiness and pleasure. Through a marketing perspective …