This paper reports a theme‐based structured systematic literature review of the growing
body of marketing research about elderly consumers. By synthesizing, explicating, and …

Purpose–The purpose of this paper is to investigate Generation Y consumers' luxury fashion
consumption. Generation Y is becoming a very important segment for the luxury market in …

Purpose The purpose of this paper is to investigate the influence of information adoption, e-
WOM, online brand experience and online brand familiarity on consumer online purchase …

Purpose This paper demonstrates how# 50+ fashion Instagram influencers contribute to the
social construction of cognitive age through their aesthetic digital labours …

Purpose–The purpose of this paper is to understand the difference in purchase decision
behavior of compression sportswear by Baby Boomers and Generation Y …

Purpose–Given an increasingly volatile and competitive fashion environment, the purpose of
this paper is to qualitatively explore current consumer behaviour and psychological …

Purpose–The purpose of this paper is to integrate consumer personality to fashion
involvement, fashion-oriented impulse buying behavior, consumer emotions and hedonic …

Purpose to examine consumers' perceptions of retail brand representations of gender-
oriented and/or sexuality-oriented identities. The authors explore the value of developing …

Purpose–The global fashion industry is growing at a rapid pace and developing nations
such as India are emerging as major contributors to the same. In such case, most academics …

Purpose The purpose of this paper is to develop and validate measurement properties of a
scale measuring fashion self-congruity (FSC). Design/methodology/approach Based on the …