Introduction This study presents the findings of a systematic literature review on the
academic study of advergames. The evolution of the marketing paradigm has recently …

This review of the literature published between 2005 and 2014 presents an overview of the
methodological environment in which audience research is transiting towards the study of …

This article is one of the first to consider the digital phenomenon of computer-generated
imagery (CGI) pornography, a highly significant site of convergence that combines the …

Purpose Advergame as a new approach in advertising has recently attracted the attention of
many researchers and practitioners. Despite the growing investment, managers still do not …

For such a complex cultural form, the politics of humour have historically been understood in
highly reductive terms: either as an abstract political function (eg carnival or ridicule) or as a …

The proliferation of disparaging humorous advertising (DHA) has garnered significant
interest among researchers due to its dual potential to engage and offend audiences. Its …

Method: Twelve adult players with bereavement experiences (six male, six female, age
range: 20-31) played two video games (Bear's Restaurant and Spiritfarer). Their …

Esta tesis analiza el uso de los juegos en el ecosistema de marketing. En especial, se
centra en el concepto de advergame como subgénero de branded content. Aunque existen …

The animated science fiction comedy Rick and Morty extensively demonstrates the role of
media and technology in human society, a key concern of theorists such as Marshall …

The Soundtrack Album: Listening to Media offers the first sustained exploration of the
soundtrack album as a distinctive form of media. Soundtrack albums have been part of our …