This paper aims to explore definitions, dimensions, and challenges of multichannel
integration quality (MCIQ) in services marketing through a systematic literature review, and …

In an omnichannel era, businesses and marketers need insights into the dynamics of
customer shopping behaviors, particularly the interplay between omnichannel …

Omnichannel marketing, the notion of seamless integration between channels to provide
consistent service experience for customers, has become one of the most crucial aspects of …

Through the proliferation of channels and ways to engage in these channels, customers
today have an unprecedented range of options to individualize their customer journey. This …

Omnichannel retailing characterizes a seamless and integrated approach of diverse retail
channels. Showrooming and webrooming are prominent shopping trends among …

Purpose This research aims to enrich the literature related to the emerging topic of omni-
channel. The purpose of this paper is to empirically investigate the relationship between …

The push-pull-mooring model was applied in this study to investigate consumer channel
switching intention related to physical and mobile stores. Push effects include mobile …

We draw on bounded rationality theory to examine the drivers of omnichannel journey
satisfaction. By examining the omnichannel journey as a holistic experience (as opposed to …

Purpose The purpose of this paper is twofold: first, to develop a conceptual model using the
push-pull-mooring (PPM) framework to understand the switching behavior of small-and …

Purpose The purpose of this paper is to develop an extended Push-Pull-Mooring-Habit
(PPMH) framework in order to better understand users' intention of switching from offline to …