Electroencephalography in consumer behaviour and marketing: a science mapping approach

A Costa-Feito, AM González-Fernández… - Humanities and Social …, 2023 - nature.com
Since its inception, the field of consumer neuroscience and neuromarketing has undergone
significant development. The principal objective of this work is to identify current research …

A bibliometric analysis of consumer neuroscience towards sustainable consumption

Y Liu, R Zhao, X Xiong, X Ren - Behavioral Sciences, 2023 - mdpi.com
Consumer neuroscience is a new paradigm for studying consumer behavior, focusing on
neuroscientific tools to explore the underlying neural processes and behavioral implications …

[HTML][HTML] Effects of design aesthetics on the perceived value of a product

A Shi, F Huo, G Hou - Frontiers in Psychology, 2021 - frontiersin.org
Design aesthetics play a crucial role in product design. Stakeholders expect to develop
highly valuable premium products by improving the design aesthetics of products …

Distinguishing and quantifying the visual aesthetics of a product: an integrated approach of eye-tracking and EEG

F Guo, M Li, M Hu, F Li, B Lin - International Journal of Industrial …, 2019 - Elsevier
Although some methods of measuring visual aesthetics have been established, such as
subjective reporting, feature calculating, and physiological assessing, designers still lack an …

Is an anthropomorphic app icon more attractive? Evidence from neuroergonomomics

Y Cao, Y Zhang, Y Ding, VG Duffy, X Zhang - Applied Ergonomics, 2021 - Elsevier
Exploring what types of app icons are attractive has been a topic of great interest in recent
years. The main purpose of this study was to explore the neural mechanism of attention …

The effect of different animated brand logos on consumer response——an event-related potential and self-reported study

M Peng, M Liang, H Huang, J Fan, L Yu… - Computers in Human …, 2023 - Elsevier
Animation is a design element that has “eye-catching” appeal in the consumer attention
market. Businesses invest significant resources to incorporate animated elements in the …

Utilitarian or hedonic: Event-related potential evidence of purchase intention bias during online shopping festivals

Q Shang, J Jin, J Qiu - Neuroscience letters, 2020 - Elsevier
Online shopping festivals play a significant role in consumers' purchase decision and have
been the focus of much research and many marketing practices. However, research has yet …

The roles of visual complexity and order in first impressions of webpages: an ERP study of webpage rapid evaluation

W Liu, Y Cao, RW Proctor - International Journal of Human …, 2022 - Taylor & Francis
Users' first impressions of a website have a great impact on their subsequent behaviors and
attitudes toward the website. Visual complexity and order are two key factors of webpage …

Research on the preference of public art design in urban landscapes: Evidence from an event-related potential study

Y Cheng, J Chen, J Li, L Li, G Hou, X Xiao - Land, 2023 - mdpi.com
As urbanization quickens, the role of public art in urban landscape design gains
prominence. Nevertheless, how stylistic characteristics of landscape public art affect …

Evaluating users' preference for the appearance of humanoid robots via event-related potentials and spectral perturbations

F Guo, M Li, J Chen, VG Duffy - Behaviour & Information …, 2022 - Taylor & Francis
Even though humanoid robots are being applied to diverse areas, the formation of users'
preference for the appearance of humanoid robots remains unknown. The present study …