Y Liu, R Zhao, X Xiong, X Ren - Behavioral Sciences, 2023 - mdpi.com
Consumer neuroscience is a new paradigm for studying consumer behavior, focusing on neuroscientific tools to explore the underlying neural processes and behavioral implications …
A Shi, F Huo, G Hou - Frontiers in Psychology, 2021 - frontiersin.org
Design aesthetics play a crucial role in product design. Stakeholders expect to develop highly valuable premium products by improving the design aesthetics of products …
F Guo, M Li, M Hu, F Li, B Lin - International Journal of Industrial …, 2019 - Elsevier
Although some methods of measuring visual aesthetics have been established, such as subjective reporting, feature calculating, and physiological assessing, designers still lack an …
Exploring what types of app icons are attractive has been a topic of great interest in recent years. The main purpose of this study was to explore the neural mechanism of attention …
M Peng, M Liang, H Huang, J Fan, L Yu… - Computers in Human …, 2023 - Elsevier
Animation is a design element that has “eye-catching” appeal in the consumer attention market. Businesses invest significant resources to incorporate animated elements in the …
Online shopping festivals play a significant role in consumers' purchase decision and have been the focus of much research and many marketing practices. However, research has yet …
W Liu, Y Cao, RW Proctor - International Journal of Human …, 2022 - Taylor & Francis
Users' first impressions of a website have a great impact on their subsequent behaviors and attitudes toward the website. Visual complexity and order are two key factors of webpage …
Y Cheng, J Chen, J Li, L Li, G Hou, X Xiao - Land, 2023 - mdpi.com
As urbanization quickens, the role of public art in urban landscape design gains prominence. Nevertheless, how stylistic characteristics of landscape public art affect …
F Guo, M Li, J Chen, VG Duffy - Behaviour & Information …, 2022 - Taylor & Francis
Even though humanoid robots are being applied to diverse areas, the formation of users' preference for the appearance of humanoid robots remains unknown. The present study …