The study presents an overview of green marketing and the gap between attitude and actual
purchase behaviour of consumers towards green products. A total of 232 studies have been …

Environmental deterioration brought about by consumers' non-feasible utilization pattern is
putting a pressure on the environment and is obstructing sustainable development. To …

This research aims to investigate tourists' sustainable consumption values and choice
behaviour regarding green products in Europe by integrating the Theory of planned …

Recently, purchasing intention towards green products has gained global attention due to
their extensive use and high environmental issues. Thus, the current article investigates …

Abstract German and South Korean cultural groups are examined in two studies to
demonstrate the link between media communication about sustainability and its impact on …

In the 21st century, green consumption has risen into a global trend, which inclines cosmetic
companies to be more environmental-friendly and to have a larger green product portfolio to …

The purpose of this empirical study is to operationalize the relationship of cognitive factors
influencing on green purchase intention directly and indirectly via the mediating role of …

Purpose The purpose of this paper is to observe consumers' attitudes toward and intentions
to purchase green products on social media and to explore the relationships among social …

The current study attempted to understand factors influencing pro-environmental behaviors
with Theory of Planned Behavior (TPB) and Value Identity Personal norm model (VIP) by …

Marketing green products requires different approaches than marketing non-green products
(eg, to counteract consumer prioritization of self-interest and focus on the short-term vs. long …