Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust
F Muniz, K Stewart, L Magalhães - Journal of Consumer …, 2024 - Wiley Online Library
The increased prevalence of social media has led brands to utilize influencers for product
endorsements and influence consumer perceptions. Among these influencers, virtual …
endorsements and influence consumer perceptions. Among these influencers, virtual …
Overcoming consumer resistance to AI in general health care
P Gaczek, R Pozharliev… - Journal of Interactive …, 2023 - journals.sagepub.com
Artificial intelligence (AI) in medicine offers a unique opportunity to improve the global health
system. However, consumers remain skeptical about AI's ability to accurately assess their …
system. However, consumers remain skeptical about AI's ability to accurately assess their …
Consumer reactions to chatbot versus human service: An investigation in the role of outcome valence and perceived empathy
Abstract Service outcome valence is a prominent contextual factor that has been under-
researched in studies of consumer response to automated service-givers. We investigate …
researched in studies of consumer response to automated service-givers. We investigate …
[图书][B] Consumers' transport and mobility decisions
1 Call for Papers- Special Issue of Journal of Consumer Behaviour Consumers’ Transport and
Mobility Decisions Guest Editors Dr Page 1 1 Call for Papers- Special Issue of Journal of …
Mobility Decisions Guest Editors Dr Page 1 1 Call for Papers- Special Issue of Journal of …