The influence of perceived social media marketing elements on consumer–brand engagement
and brand knowledge | Emerald Insight Books and journals Case studies Expert Briefings …

Research questions/issues The study seeks to examine Carrolls' pyramid model in small-
medium enterprises (SMEs) as an effective business strategy for organizational performance …

Purpose The increasing number of banks in the Ghanaian banking industry has brought
about intense competition in the industry. The purpose of this paper is, therefore, to examine …

Loyalty is a deep commitment to repurchase a product or service despite the situational
factors and marketing efforts that may cause a change in purchasing behavior. Customer …

This study proposes and tests an integrative model to examine the relations among service
quality, value, image, satisfaction, and loyalty in China. Analysis of survey data from 118 …

In the competitive health care industry, the impact of hospital brand image on the attitudes
and behaviours of patients towards hospitals has become an important issue. The aim of this …

Purpose The purpose of this paper is to examine the effect of the corporate social
responsibility (CSR) activities of a fashion company with multiple brands. In particular, the …

This research was conducted to understand the impact of perceived usefulness and
perceived ease-of-use on repurchase intention in the Indonesian e-commerce industry. A …

The purpose of this article is to build a consumer loyalty model by considering consumer
satisfaction as a mediating variable between the image of micro banking and consumer …

The telecommunications sector in India was liberalized in the early 1990s, paving the way
for a significant influx of private as well as foreign direct investment in the sector. Over the …