The proliferation of sophisticated e-commerce platforms coupled with mobile applications
has ignited growth in business-to-consumer (B2C) commerce, reshaped organizational …

This study attempts to identify the potential determinants of advertising avoidance in the
context of personalized advertising media, including unsolicited commercial e-mail, postal …

New media has emerged as a significant dimension of branding and global sports
sponsorship because it provides the capability to communicate with consumers worldwide …

Surges in the use of e-commerce channels, together with smartphone apps, have catalysed
the rise of business-to-consumer commerce, changed the nature of businesses and the way …

Marketing communication is a dynamic industry, which continues to change and adapt to
new technologies, media consumption patterns and communication interfaces between …

As mobile and wearable devices that enable digital content to be displayed over physical
surroundings continue to develop, scholars are increasingly interested in these 'augmented …

This paper investigates the transformation of blogs from online 'filters' into a 'format'for
sharing a variety of content on the Web. To account for this process of partial stabilization …

While e-mail remains a popular advertising medium for marketers, consumers' privacy
concerns about the medium have become a serious issue. In this study, an online survey …

Having observed the proliferation of corporate stealth campaigns employing parody videos
on YouTube, we attempted to examine the effectiveness of refutational preemption in …

The proliferation of information and communication technology and online business
platforms joined together with smartphone technology and thereby changed the business-to …