Despite its connotations of non‐compliance, illegality, social exploitation and marginality,
the informal sector is a substantial contributor to economic life in developing countries and …

ABSTRACT Customer Relationship Management (CRM) can bring many benefits to the
hotel business, though there are some associated challenges. Such challenges often bring …

This article proposes further development of the concept of entrepreneurial marketing
towards the concept of entrepreneurial marketing orientation. Drawing on the earlier …

Market orientation, learning orientation, and innovation capabilities in SMEs: An extended
model | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Purpose: The prominence of entrepreneurial marketing (EM) as the practice of exploiting
market opportunities is becoming increasingly important to Small and Medium-sized …

This paper addresses calls for more detailed studies of small tourism enterprises.
Researchers report a lack of adoption and ineffective utilisation of digital technologies in …

Purpose–The purpose of this paper is to explore the extent to which traditional marketing
theory and practice can be applied in small-and medium-sized enterprises (SMEs) and …

Purpose The purpose of this study is to map the development of articles published, citations,
and themes of Marketing Intelligence and Planning (MIP) over the 37-year period of 1983 …

The effect of market orientation on business performance has been extensively researched
over the past two decades with authors generally agreeing on its positive outcome. It …

Purpose–The purpose of this paper is to examine marketing in small and medium‐sized
enterprises (SMEs), its role as a driver of competitive advantage, and, therefore, its …