The media marketing's effect on child and adult eating has been extensively researched, yet,
little is known about its effect on adolescents. The aim of this review is to synthesize …

Sponsored vlogs (video blogs that embed advertising) are increasingly targeting young
adolescents and challenging their abilities to critically process advertising. This study …

This study focused on the effects of sponsorship disclosure timing on children's ability to
understand that social influencer videos are sponsored. The study also investigated how …

The Children's Advertising Review Unit's recent press releases involving child influencer
unboxing videos expressed concern that they did not appropriately disclose sponsorship …

This study examines the effects of age (early versus middle adolescence) combined with the
content of disclosures for sponsoring in online influencer videos on adolescents' knowledge …

Although influencer marketing has become an important advertising strategy, it has one
major challenge: its lack of transparency. Young people often struggle to distinguish …

Children are seen as vulnerable consumers, yet little research has considered why they are
more vulnerable than adults in an online context. This conceptual article uses an ecological …

In order to help viewers recognize the persuasive attempts of product placement (PP),
broadcasters are obligated to present disclosures and, in most countries, those disclosures …

Preschool children are generally assumed to lack the skills to critically respond to
advertising despite being exposed to a high number of advertising messages while …

Answering the strong need for insight into how minors can effectively be informed about
advertising (eg, influencer marketing) in online content, we ran an online experiment (N …