Once upon a time: using brand stories to sell signature sneakers
A Williams, Y Heo - International Journal of Sports Marketing and …, 2023 - emerald.com
Purpose Storytelling has long been a popular strategy in marketing. Despite its ubiquity, the
influence of storytelling in the sport marketing literature has not been investigated, especially …
influence of storytelling in the sport marketing literature has not been investigated, especially …
Conceptualization and examination of the push-pull-mooring framework in predicting fitness consumer switching behavior
K Kim - Journal of Global Sport Management, 2024 - Taylor & Francis
The purposes of the study are to (1) conceptualize the push-pull-mooring (PPM) framework
in the context of fitness centers and (2) empirically examine how factors of push, pull, and …
in the context of fitness centers and (2) empirically examine how factors of push, pull, and …
프로스포츠팬의팀동일시와코로나19 에대한스트레스대처행동, 향후경기관람의도의영향관계
서효민， 권영범 - 한국스포츠산업경영학회지, 2020 - dbpia.co.kr
본 연구는 코로나 19 팬데믹 상황에서 프로스포츠 팬들의 태도와 행동을 규명하기 위해
진행되었다. 구체적으로는 프로스포츠 팬의 팀 동일시와 코로나 19 에 대한 스트레스 대처행동 …
진행되었다. 구체적으로는 프로스포츠 팬의 팀 동일시와 코로나 19 에 대한 스트레스 대처행동 …
How useful is each item in the Sport Spectator Identification Scale?: an item response theory analysis
Purpose The purpose of this study is to evaluate the psychometric properties of each item in
the Sport Spectator Identification Scale (SSIS)(Wann and Branscombe, 1993) using the item …
the Sport Spectator Identification Scale (SSIS)(Wann and Branscombe, 1993) using the item …
Testing the relationships among involvement, sponsorship perceived fit and intention to purchase sponsors' products: The case of esports tournament viewers
O Polyakova, T Karagiorgos… - International Journal of …, 2024 - emerald.com
Purpose Despite fast developments in esports sponsorship, limited research exists in the
area of sponsorship evaluation in the esports context. The purpose of the present study was …
area of sponsorship evaluation in the esports context. The purpose of the present study was …
The moderating effect of trait aggression on the relationship between acts of aggressive behavior and spectator enjoyment
Incidents of spectator aggression routinely occur during competitive athletic games and
events. Though spectator aggression (eg, fighting, throwing missiles) typically has a …
events. Though spectator aggression (eg, fighting, throwing missiles) typically has a …
The indirect effects of coping strategies on the relationship between service failures and negative behavioral intention in the fitness industry: moderated mediation …
Purpose The purpose of this study was to examine the mediating effect of three coping
strategies (ie active, expressive, and denial coping) in the relationships between service …
strategies (ie active, expressive, and denial coping) in the relationships between service …
The relative influence of spectator dysfunctional behavior on spectator enjoyment in Major League Baseball
Purpose The purpose of this study is to evaluate the perceived enjoyment that is derived
from spectators observing other spectators' dysfunctional behavior during a game …
from spectators observing other spectators' dysfunctional behavior during a game …
When spectator sport well-being is diminished: the effects of spectator dysfunctional behavior and anger moderated by self-construal
The purposes of the study are to examine how spectator dysfunctional behavior (SDB)
influences spectator sport well-being (SSWB) via anger and how self-construal (ie …
influences spectator sport well-being (SSWB) via anger and how self-construal (ie …
Moderating effect of the power–distance belief on the relationship between employees' service failures and customers' behavioral outcomes in the sport service …
This study was designed to examine the moderating effects of the power–distance belief
(PDB) on the relationship between employees' service failures and customers' transactional …
(PDB) on the relationship between employees' service failures and customers' transactional …