Online impulse buying behaviour is one of the most rapidly growing areas of research in
online consumer behaviour study. Since the last two decades, it has achieved significant …

This study develops a trust mechanism based on trust transfer theory in the context of
customer-to-customer (C2C) social commerce. Based on combined data from 206 sellers …

Purpose Recent substantial developments of consumer-to-consumer social commerce
platforms (C2C-SCPs) emboldened consumers/users to be involved as sellers. Considering …

The rapid growth of social networking usage has initiated a new business model called C2C
s-commerce which has opened a novel opportunity for SNS users to conduct commercial …

Individuals and sole proprietors in developing countries like Thailand have been gaining
financial benefits from social media technologies that have enabled a new trading channel …

Abstract Social Networking Services (SNSs) allow individuals and small online retailers to
engage in consumer-to-consumer social commerce (C2C s-commerce). It is a growing …

There has been an increase in the popularity of using social media for commercial
purposes, and this is commonly known as consumer-to-consumer (C2C) social commerce (s …

The rise of e-Commerce competitiveness has forced e-Commerce providers to expand their
sales. Consequently, they need to recognize factors and strategies affecting consumers' …

This study aims to determine the benefits of e-commerce for creative economic actors,
especially to market their products. The research method uses is qualitative with an …