Humanity is facing important challenges in the area of sustainability, for which all parties and
means need to be brought together. Multinational enterprises (MNEs) are considered key …

There have been multiple research studies in recent days that have analyzed the growing
role of social media in firms' communication strategy as well as the role of social media in …

Purpose This study aims to examine the association between environmental, social and
governance (ESG) performance and cash holdings, as well as whether this association is …

Prior research has overlooked the significance of two distinct communication strategies used
by hotels over social media platforms to foster environmental sustainability (ES), namely …

Purpose This study aims to explore the determinants of engagement with and of
stakeholders in corporate social responsibility (CSR) decision-making. Design/methodology …

The existing body of literature indicates a growing interest in research pertaining to the
influence of artificial intelligence (AI) on marketing strategies, processes, and practices …

1. Executive summary The goal of this joint research project was to make a positive impact
on digital fan engagement content in terms of different Diversity, Equity and Inclusion (DEI) …

Abstract Public Relations starbucks Indonesia mebuat kampanye coffeemezation untuk
mengakomodir karakteristik customer generasi muda yang menginginkan persona diri untuk …