In higher education, students are the main customers of universities. As such, providing
quality services and satisfying students' needs as well as expectations are vital for …

Higher education institutions in Vietnam have put much effort to attract students to enroll in
programs using English as a means of teaching because these programs have newly been …

This research aims to examine the effects of students' perceived quality and students'
perceived price on students' satisfaction. This research used quantitative approach with …

The engagement between customers and brands is being transformed by artificial
intelligence (AI). However, there has been little study into AI-powered customer experiences; …

Purpose–This study aims to analyze the relationships between Chinese students' behavioral
intentions, satisfaction, service quality, perceived value, and university image. A multi-level …

Purpose: This study sought to propose and test a model that examines the mediating roles of
job satisfaction and organizational commitment in the nexus between job rotation practices …

Purpose–This paper aims to identify: university students' perceived service quality
dimensions; the dimensions contributing most towards overall students' perceived service …

This study assesses management education student's expectation, perception and
satisfaction of services experienced across four categories of institutions in Coimbatore …

This study examined the impact of university services on customers'(students') Emotional
Brand Attachment (EBA) and Customer Citizenship Behaviors (CCB). The main reason for …

There is a need in the community which is realized by volunteering the community to pay
some costs to get the quality education offered, also supported by government regulations …