This study was conducted to propose dan test a conceptual model for solving a research
gap on the influence of customer orientation on marketing performance through a strategic …

Purpose The purpose of the study was to investigate the effect of electronic word of mouth
(eWOM) on the value co-creation (VCC) and purchase intentions of consumers in Facebook …

Digitalization drives automotive original equipment manufacturers (OEMs) to change their
value propositions and open-up towards greater collaboration and customer integration. The …

Purpose Co-creating with value network partners (VNPs) in the tourism industry has become
essential for delivering improved service quality and enhancing consumer experience. This …

This article investigates the relationship between experiential quality and behavioural
intention of the consumers towards banking services during the pandemic situation. The …

The objective of this study is to explore how mobile payment services can be used to assists
in co-creating value for both consumers and merchants from the view of service-dominant …

Based on means-end chain (MEC) and balance theories, this study aims to construct
consumers' cognitive structure toward services provided by classy restaurants. It also …

Purpose The purpose of this paper is to offer a framework of third-place value offering that
explains how specific consumer groups', senior citizens, customer-to-customer engagement …

Purpose To thrive in today's competitive market, international small-to medium-sized
enterprises (SMEs) recognize the importance of building strong brands. Choosing the right …

Disruption is interpreted as a change that occurs using new ways and patterns, this has
affected many things including the tourism industry in Bali. Hegemony occurs massively …