The Interrelationship between Brand Personality, Brand Trust and Consumers' Purchase Intention: A Structural Equation Modelling Approach
H Zhihan, KAA Abd Rahman… - International Journal of …, 2022 - submissions.ijoqm.org
Given the fierce competition in today's sectors, it is more crucial than ever for businesses to
understand what makes their brand successful and what can be done to enhance it. Brand …
understand what makes their brand successful and what can be done to enhance it. Brand …