Design and implementation of adaptive filtering-based recommendation systems for maximizing publisher-side revenue
Recommendation engines are becoming increasingly associated with new on-line
marketing strategies. This is primarily due to its capacity to display to the user products that …
marketing strategies. This is primarily due to its capacity to display to the user products that …
Disentangling the Impact of Bidding Price on Click-through Rate and Product Sales in E-commerce Search Advertising
P Qiu, Z Cai, HK Chan, X Kong, Y Shi - 2023 - aisel.aisnet.org
Search advertising has become an increasingly prevalent approach for online retailers to
promote their products. However, the actual performance of search advertisement largely …
promote their products. However, the actual performance of search advertisement largely …