Purpose The purpose of this research is to undertake a bibliometric analysis of digital
marketing research in small and medium enterprises (SMEs). The study examines papers …

Performance measures and metrics (PMM) is identified to be an essential aspect of
managing diverse supply chains. The PMM improves the firm's performance by providing …

Technological advancement and the highly competitive nature of business have forced
organizations to use multiple strategies to streamline their business operations. Current …

Purpose Exploring ways to acquire, sustain and improve competitive positions in supply
chains through information sharing, supply chain visibility, collaboration and agility have …

Purpose The need to stay competitive amidst ever-changing business environment has
shifted competitive strategies from firms to supply chains. Managers are now basing …

Purpose The purpose of this paper is to present a theoretical approach based on the
balanced scorecard (BSC) with regard to performance measurement–PM in supply chains …

Supply chains constantly face new problems that go way beyond the traditional issues of
supply and demand uncertainty, particularly due to the impact of worldwide disruptive …

Industry 4.0 digital technologies are becoming indispensable for firms striving to enhance
their supply chain capabilities and financial performance, but how these relationships play …

There is an overall established agreement on the need for the industry to transition towards
a more ecological and ethical approach to business. Numerous ways to engage into this …

Purpose The purpose of this paper is to review the extant literature on value co-creation
using bibliometric analysis in an attempt to gauge the evolving journey of this concept since …