Predicting media appeal from instinctive moral values
Zillmann's moral sanction theory defines morality subcultures for entertainment as groups of
media viewers who evaluate character actions with shared value systems. However, the …
media viewers who evaluate character actions with shared value systems. However, the …
Examining the motivations of Walt Disney heroes and villains and their association with audience appeal and future film production
Guided by the model of intuitive-motivation and exemplars, we content analyzed the
population of N= 734 Walt Disney Studio film synopses to determine whether Disney's …
population of N= 734 Walt Disney Studio film synopses to determine whether Disney's …
A Graph-Learning Approach for Detecting Moral Conflict in Movie Scripts.
Moral conflict is central to appealing narratives, but no methodology exists for
computationally extracting moral conflict from narratives at scale. In this article, we present …
computationally extracting moral conflict from narratives at scale. In this article, we present …
The influence of media exposure on the accessibility of moral intuitions and associated affect
R Tamborini, S Prabhu, RJ Lewis… - Journal of Media …, 2016 - econtent.hogrefe.com
The model of intuitive morality and exemplars (MIME) predicts that media content can
increase the accessibility of preconscious moral intuitions, which shape subsequent moral …
increase the accessibility of preconscious moral intuitions, which shape subsequent moral …
Validating the extended character morality questionnaire
The morality of observed others is a central variable for many media effects research areas,
including affective disposition theory, social cognitive theory, and entertainment-education …
including affective disposition theory, social cognitive theory, and entertainment-education …
Does repeated exposure to popular media strengthen moral intuitions?: Exploratory evidence regarding consistent and conflicted moral content
M Grizzard, AZ Shaw, EA Dolan, KB Anderson… - Media …, 2017 - Taylor & Francis
Previous studies have indicated that media consumption may influence moral intuition
sensitivity. The present exploratory studies sought to expand on these findings by employing …
sensitivity. The present exploratory studies sought to expand on these findings by employing …
Moral psychology and media theory: Historical and emerging viewpoints
The idea that what we watch, listen to, or read can change our fundamental morality is an
enduring topic of interest for media scholars. This concern was present from the beginnings …
enduring topic of interest for media scholars. This concern was present from the beginnings …
Moral salience in film reviews associated with film success: An analysis of 1.6 million reviews.
J Huang, J Yang, J Zhu - Journal of Media Psychology: Theories …, 2024 - psycnet.apa.org
Moral reflection, a prevalent response to popular media, can play an important role in
audience media appraisal. Employing a computational approach, this study examined the …
audience media appraisal. Employing a computational approach, this study examined the …
What can heroes and villains teach young audiences? A research brief investigating the values emphasized in family-rated Walt Disney films
Due to the popularity of Walt Disney Studio films and characters, and the fact that young
audiences often emulate their favorite Disney characters' actions, an understanding of the …
audiences often emulate their favorite Disney characters' actions, an understanding of the …
Are enjoyment and appreciation both yardsticks of popularity?
The current study adopts a broad-based model of media and audience values as well as
recent understandings of enjoyment versus appreciation to predict that aggregate audience …
recent understandings of enjoyment versus appreciation to predict that aggregate audience …