When making decisions, people tend to shift their attention back and forth between stimuli,
choosing options that they look at more overall and immediately before their responses …

A growing recognition of the role of attention in decision-making has been driven by both the
technology of eye tracking and the development of models that explicitly incorporate …

When making decisions, people tend to choose the option they have looked at more. An
unanswered question is how attention influences the choice process: whether it amplifies …

Decision makers attend more to preferred choice options and to the ultimately chosen
option, but does visual attention influence preferences and choice? Several theories …

When making decisions, how people allocate their attention influences their choices. One
empirical finding is that people are more likely to choose the option that they have looked at …

When people are faced with a decision, they tend to choose the option that draws their
attention. In recent years, correlations between attention and choice have been documented …

How do we make simple choices such as deciding between an apple and an orange?
Recent empirical evidence suggests that choice behaviour and gaze allocation are closely …

Trajectories of attention capture the accumulation of brand utility during complex decision-
making tasks. Thus, attention trajectories, as reflected in eye movements, predict the final …

What role does attention play in decision-making? Prior research has demonstrated a link
between visual attention and value-based choice, but the direction of causality is still …

How do we choose when confronted with many alternatives? There is surprisingly little
decision modelling work with large choice sets, despite their prevalence in everyday life …