Dördüncü endüstri devrimi ana gücü olarak bilinen yapay zekâ günümüze kadar farklı
alanlarda oldukça önemli değişimlere yol açmıştır. Bu araştırmada pazarlama alanında …

Many academics and practitioners now understand artificial intelligence (AI) as a new way
for brands to interact with clients and a tool to improve customer experience. Many …

This chapter conceptualizes customer experience and the consumer buying journey through
the influence of artificial intelligence (AI) on varied sectors. It briefly reviews the importance …

Every industry in the modern era is struggling to gain competitiveness and the main mantra
for that is to be efficient in as many areas as you can. Using technology to complement the …

Artificial Intelligence is the most powerful tool used by organizations nowadays to strengthen
their business operations. Customer Relationship Management has seen major …