The volatile characteristics of the market, like shifting consumer preferences and tastes, the
availability of substitute products, price wars, the increasing role of electronic media …

The insurance industry contributes to the smooth running of the economy. Unfortunately, not
every country develops insurance at a high level; that is, the level of insurance penetration is …

ABSTRACT M-pesa agent businesses have improved access to financial services and
contribute to the economy through payment of levies. It has also employed many people and …

The performance of organizations can be influenced by strategic decisions it makes in
conducting its business. To improve performance in a competitive environment companies …

Running a successful commercial enterprise in today's world requires a solid strategy or
strategies necessitated by the complex nature and dynamism of the ever-changing …

The study investigated effect of marketing positioning on financial performance of
microfinance banks in Nigeria from 1992-2021. The study adopted the Longitudinal …

The purpose of this research was determining how positioning strategy affect the
competitiveness of Kenyan health insurance companies. The study's foundations were the …

Purpose: The purpose of this study was to design an internal positioning model of state-
owned banking services and accreditation. Method: The present study was applied and …

In recent years, Bulgarian agriculture has emerged as one of the fastest growing sectors of
the national economy. The main reason for this expansion lies in the following factors-(1) the …

Podemos indicar que es necesario imponer marcas de tipo nacional para lograr
mantenerse en el mercado y seguir superando la brecha de la competitividad empresarial …