Consumer vulnerability affects billions of consumers worldwide, yet there is no consensus
about what constitutes this state or about its consequences for consumers. Indeed, while …

Abstract In recent years, Corporate Social Responsibility (CSR) has been addressed and
managed by all types of companies and organizations in several ways. It has also led both …

Consumer vulnerability (CV) has evolved into an important management research field over
the past two decades. The CV field (hereafter, the field) merits evaluation of its present state …

Purpose The purpose of this paper is to challenge service researchers to design for service
inclusion, with an overall goal of achieving inclusion by 2050. The authors present service …

The marketing discipline today constitutes a great paradox. The nation stands deeply
troubled. It seeks solutions to grave problems both within and without its own society …

The sociology of law has been dominated by studies of officials and formal institutions and
their work products. Studying the emergence and transformation of disputes means studying …

This thought-provoking book chronicles the evolution of marketing theories and the
rationales behind them. The authors present a typology for the twelve schools of marketing …

Consumer vulnerability is a sometimes misunderstood or misused concept that is equated
erroneously with demographic characteristics, stigmatization, consumer protection, unmet …

This text is well-grounded in scholarship, synthesizes a number of streams of thought, and
then proposes thought-provoking applications for an existing approach to social and …

The goal of improving consumer welfare can subtly or dramatically shape the research
process, the methods used, and the theories developed. This article introduces the …