Social interactions can trigger emotional contagion between individuals resulting in
behavioral synchrony. Emotional contagion can be a very effective and attractive strategy in …

Highlights•Digital consumer behavior research is growing due to increased technology
use.•Information from social media is a major influence on consumer decision making.•A …

This article adopts an integrated knowledge inquiry approach and systematically reviews
(through content analysis) and draws themes (through thematic analysis) to explain the …

In recent years, there has been proliferation of grocery mobile apps as grocery shopping on
mobile has found increasing acceptance among customers accelerated by multiple factors …

Social media use is a global phenomenon, with almost two billion people worldwide
regularly using these websites. As Internet access around the world increases, so will the …

In recent years, big data has emerged as one of the prominent buzzwords in business and
management. In spite of the mounting body of research on big data across the social …

Neuromarketing is an emerging field in which academic and industry research scientists
employ neuroscience techniques to study marketing practices and consumer behavior. The …

Neuromarketing (NM) is an application of neuroimaging and physiological tools to record
the neural correlates of consumers' behaviour (eg, decision-making, emotion, attention, and …

Opportunities to persuade and be persuaded are ubiquitous. What determines whether
influence spreads and takes hold? This review provides an overview of evidence for the …

This study performs a comprehensive bibliometric (performance analysis) and thematic
content analysis of global research in" neuromarketing or consumer neuroscience" and" …