This review provides insight into the research on the strategic use of social media
influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic …

The impact of the use of influencers in recommending certain products to the audience has
been highlighted in recent literature on social media marketing. However, this literature has …

Online social networks have emerged as new platform that provide an arena for people to
share their views and perspectives on different issues and subjects with their friends, family …

Popularity on YouTube is an important metric for influencers and brands. It is linked to video
relevance, content, and features that attract audience attention and interest. We present and …

The discovery of influential entities in all kinds of networks (eg, social, digital, or computer)
has always been an important field of study. In recent years, Online Social Networks (OSNs) …

While previous studies have investigated the role of YouTube videos in producing and
representing tourist destinations, they have rarely focused on how social media influencers …

Identification of the influential users is one of the most practical analyses in social networks.
The importance of this analysis stems from the fact that such users can affect their followers …

In recent internet era, micro-blogging sites produce enormous amount of short textual
information, which appears in the form of opinions or sentiments of users. Sentiment …

Purpose: This study meticulously explored the complexities of online fan engagement,
placing a spotlight on the transformative influence of YouTube content produced by the …

Disasters strike communities around the world, with a reduced time-frame for warning and
action leaving behind high rates of damage, mortality, and years in rebuilding efforts. For the …