Social commerce—state-of-the-art and future research directions
In recent years, social commerce evolved into an emerging phenomenon of global interest
for marketers, businesses, and researchers alike. In light of this development, it is not …
for marketers, businesses, and researchers alike. In light of this development, it is not …
Why users purchase virtual products in MMORPG? An integrative perspective of social presence and user engagement
Purpose Prior studies on virtual product purchase have focused on external technological
factor but have paid less attention to internal user factors. Thus, drawing upon the social …
factor but have paid less attention to internal user factors. Thus, drawing upon the social …
20 years of Electronic Commerce Research
Abstract 2021 marks the 20th anniversary of the founding of Electronic Commerce Research
(ECR). The journal has changed substantially over its life, reflecting the wider changes in the …
(ECR). The journal has changed substantially over its life, reflecting the wider changes in the …
A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness
TL Huang, S Liao - Electronic Commerce Research, 2015 - Springer
This research integrates the technology acceptance model and concepts of experiential
value to investigate factors that affect sustainable relationship behavior toward using …
value to investigate factors that affect sustainable relationship behavior toward using …
Determinants of the intention to adopt mobile augmented reality apps in shopping malls among university students
Augmented Reality (AR) technology adoption has been growing worldwide in recent years.
The potential of AR to blend digital information into the physical world has been a challenge …
The potential of AR to blend digital information into the physical world has been a challenge …
The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms
Purpose This paper aims to explore digital fashion products in the metaverse platform
contexts and empirically examine the effect of the metaverse platform characteristics on the …
contexts and empirically examine the effect of the metaverse platform characteristics on the …
Choosing between the theory of planned behavior (TPB) and the technology acceptance model (TAM)
EWL Cheng - Educational Technology Research and Development, 2019 - Springer
Conflicting perspectives exist regarding the application of the technology acceptance model
(TAM) and the theory of planned behavior (TPB) to the study of technology acceptance …
(TAM) and the theory of planned behavior (TPB) to the study of technology acceptance …
The use of virtual reality in tourism destinations as a tool to develop tourist behavior perspective
The role of new technologies in tourism is changing rapidly, leading to the development of
customer relationships through the use of virtual reality in the marketing of tourist …
customer relationships through the use of virtual reality in the marketing of tourist …
[HTML][HTML] " Why pay premium in freemium services?" A study on perceived value, continued use and purchase intentions in free-to-play games
J Hamari, N Hanner, J Koivisto - International Journal of Information …, 2020 - Elsevier
Freemium has become de facto business model for games and many other online services.
We investigate how consumers' perceived value is associated with their intention to use …
We investigate how consumers' perceived value is associated with their intention to use …
Understanding virtual reality in marketing: Nature, implications and potential
S Barnes - Implications and Potential (November 3, 2016), 2016 - papers.ssrn.com
A new wave of virtual reality (VR) development promises to make the technology
mainstream, and with it to provide an exciting new platform for consumer marketing. The …
mainstream, and with it to provide an exciting new platform for consumer marketing. The …