Accelerating the Digitalization of Automobile Retailing in China: A Multi-level Perspective on Impacts of COVID-19 on the Sector
C Wen, PLE Decosta - International Conference on Management Science …, 2024 - Springer
The automobile retail industry in China has been affected by COVID-19 with online sales of
automobiles experiencing an increase during the pandemic. The empirical problem for auto …
automobiles experiencing an increase during the pandemic. The empirical problem for auto …
The Influence of the Experiential Marketing Approach on the Decision to Use Products and Services in Bank Syariah Indonesia (BSI) Customers, Abdullah Silondae 2 …
A Nurfadli - International Journal of Management Progress, 2023 - jurnal-umbuton.ac.id
Experiential marketing is a marketing method that is driven by experience. Many studies
have been conducted on this subject, but among the various studies on experiential …
have been conducted on this subject, but among the various studies on experiential …
[PDF][PDF] The marketing strategies of the high-end automobile company: Mercedes-Benz
MT Vareekasem, RTC Wang - 2017 - digital.library.tu.ac.th
As the market develops every single day, consumption behavior changes to be able to
adapt. The high-end automotive marketing has raised its bar and live up to the challenges …
adapt. The high-end automotive marketing has raised its bar and live up to the challenges …
[PDF][PDF] The Power of Event Management in Elevating Brand Experience, Case Study Aroma Exhibition 2018
MW Panasahatham, RTC Wang - 2017 - digital.library.tu.ac.th
This report aims to examine and draw upon conclusions toward the event marketing topic in
Thailand. The study includes the relationship between event marketing and brand …
Thailand. The study includes the relationship between event marketing and brand …