Currently, most traditional banks provide digital services and the government encourages
people to use cashless payments in their everyday life, particularly during the pandemic …

Purpose The purpose of this paper is to propose a framework to distinguish between various
types of antecedents and consequences of impulse buying. The authors tested it using a …

Consumer behavior in the disposal of products has consequences for the consumer's well-
being and also for businesses, society, and the environment. In recent years, this field of …

This research investigates the robustness of the relationship between social media
marketing activities (SMMA) and brand loyalty (BL). This relationship is examined based on …

Research on promotion mix and brand equity remains fragmented and piecemeal.
Moreover, a joint study of the two marketing concepts in a low involvement product setting is …

This paper discusses the results of a meta-analysis performed to identify key antecedent and
consequent constructs of satisfaction in higher education. We offer an integrated model to …

Although discussions on eco-innovation are ongoing and the concept is evolving, its central
idea is highly stimulating. Thus, a great number of studies has been conducted in recent …

This paper explores the effects of utilitarian and hedonic benefits perceptions of discount
sales promotions on consumer purchase decisions (attitude and behavioral intention). A …

Explosive growth in the number of users on various social media platforms has transformed
the way firms strategize their marketing activities. To take advantage of the vast size of social …

This paper investigates, from meta-analytic approach, some topics that were unexplored in
others dynamic capabilities meta-analysis. Hence, our research advances to identify and …