Artificial Intelligence at the Helm: Steering the Modern Business Landscape Toward Progress

G Manoharan, A Razak, CVG Rao… - The Ethical Frontier of …, 2024 - igi-global.com
Computers are part of our everyday life. Advances in technology allow these machines to
duplicate human skills with remarkable accuracy. AI managed all global business functions …

Strengthening Resilience: AI and Machine Learning in Emergency Decision-Making for Natural Disasters

CR Singh, G Manoharan - Internet of Things and AI for Natural …, 2024 - igi-global.com
With climate change and natural catastrophe risk rising, India faces several risks.
Administrators, disaster responders, and medical teams face difficult terrain. Emergency …

Quantifying the Impacts of Artificial Intelligence Implementations in Marketing

S Durai, G Manoharan, TS Priya, R Jayanthi… - Smart and Sustainable …, 2024 - igi-global.com
AI will personalize marketing. Analysis of client behavior and preferences customizes
product and service suggestions. AI-powered CRM solutions can automate customer …

A Theoretical Framework for Emotional Intelligence in Academic Leadership in Higher Education

G Manoharan, SP Ashtikar - Building Organizational Resilience With …, 2024 - igi-global.com
In higher education, EI is crucial to leadership. Leaders of universities and colleges must
navigate difficult issues, provide a pleasant learning environment, and manage varied …

AI in Finance and Banking: The Act of Gyration

G Manoharan, G Nithya, K Rajchandar… - … Banking Through ICT, 2024 - igi-global.com
To predict behavior, machines organize and analyze data. It transformed BFSI merchandise
delivery. Corporate banking AI automates tasks, detects fraud, boosts investment profits, has …

Nurturing Green Human Resource Management in Facilitating Organizational Effectiveness

L Raja, G Manoharan - 2024 3rd International Conference on …, 2024 - ieeexplore.ieee.org
Green Human Resource Management (GHRM) is a strategy for improving an organization's
efficiency and productivity via the application of environmentally friendly HR policies and …

Gender Perception of Talent Management Practices among IT Professionals in Hyderabad

SB Rajoli, G Manoharan - 2024 3rd International Conference …, 2024 - ieeexplore.ieee.org
This study examines how talent management techniques are perceived based on gender
within the Information Technology (IT) sector in Hyderabad, India. Effective talent …

Tailoring the Future—The Ascendancy of Artificial Intelligence in the Fashion Industry

G Manoharan, SP Ashtikar, M Nivedha… - … System Engineering and …, 2024 - Springer
AI is transforming the fashion industry quickly. The influence of AI on design, marketing, and
sales offers businesses new opportunities to enhance their operations and achieve …

[PDF][PDF] PUBLIC TRANSPORTATION APPS USERS IN SILESIAN METROPOLIS.

B Nowotarska-Romaniak… - Scientific Papers of …, 2023 - managementpapers.polsl.pl
Purpose: The purpose of this paper is to assess the subjective preferences of mobile app
transportation users who commute in the Silesian Metropolis area. Design/methodology …

Evaluation of Customer Loyalty and Customer Relationship Management in Mobile Communication Lesson from New Normal

FJ Selvaraj, R Sheeja, G Manoharan… - 2024 3rd …, 2024 - ieeexplore.ieee.org
The stiff competition triggered by the development in telecom technology and the entry of
new players with affordable voice and data tariffs resulted in an increasing demand for …