Evaluating the influence of characteristics on the acceptance of artificial intelligence application: An empirical study

A Ruangkanjanases, O Sivarak, CT Chen, A Khan… - Heliyon, 2024 - cell.com
Artificial intelligence has accelerated the application scenarios and business value of map
applications. However, the sustained intention of map applications utilizing artificial …

Framework effect and achievement motivation on college students' online learning intention–based on technology acceptance model (TAM) and theory of planned …

H Wang, X Hou, J Liu, X Zhou, M Jiang… - Education and Information …, 2024 - Springer
The purpose of this study was to explore the factors of college students' learning intention
when they use online learning platforms by using structural equation model (SEM) …

[HTML][HTML] Exploring Key Factors Influencing Sports Enthusiasts' Purchase of Sponsored Brands

Z Guo, J Guo, SC Chen - HighTech and Innovation Journal, 2024 - hightechjournal.org
This research examines the purchasing intentions of soccer enthusiasts in China regarding
products from sports sponsorship brands, extending the theory of planned behavior. The …