Marketing in the Metaverse: Conceptual understanding, framework, and research agenda

KG Barrera, D Shah - Journal of Business Research, 2023 - Elsevier
A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …

A survey on the metaverse: The state-of-the-art, technologies, applications, and challenges

H Wang, H Ning, Y Lin, W Wang… - IEEE Internet of …, 2023 - ieeexplore.ieee.org
In recent years, the concept of the Metaverse has attracted considerable attention. This
article provides a comprehensive overview of the Metaverse. First, the development status of …

The effect of avatar self-integration on consumers' behavioral intention in the metaverse

S Oh, WB Kim, HJ Choo - International Journal of Human …, 2024 - Taylor & Francis
This study explores the relationship between users and avatars, focusing on the degree of
facial resemblance and the realism of fashion items as the main factors of avatar self …

[HTML][HTML] MetaMoney: Exploring the intersection of financial systems and virtual worlds

S Kumar, R Sureka, BM Lucey, M Dowling… - … in International Business …, 2024 - Elsevier
As digital assets and decentralized finance (DeFi) rapidly evolve, the integration between
financial systems and virtual worlds—increasingly known as the metaverse—is expected to …

Digital transformation: A multidisciplinary perspective and future research agenda

J Paul, A Ueno, C Dennis, E Alamanos… - … Journal of Consumer …, 2024 - Wiley Online Library
Digital transformation has had an unprecedented influence on all sectors of business over
the last decade. We are now entering an era characterized by the extensive digital …

Blockchain‐assisted twin migration for vehicular metaverses: A game theory approach

Y Zhong, J Wen, J Zhang, J Kang… - Transactions on …, 2023 - Wiley Online Library
As the fusion of automotive industry and metaverse, vehicular metaverses establish a bridge
between the physical space and virtual space, providing intelligent transportation services …

Real-time virtual humans

NI Badler - Proceedings the Fifth Pacific Conference on …, 1997 - ieeexplore.ieee.org
The last few years have seen great maturation in the computation speed and control
methods needed to portray 3D virtual humans that are suitable for real interactive …

Metaverse: A Vision, Architectural Elements, and Future Directions for Scalable and Realtime Virtual Worlds

L Ismail, R Buyya - arXiv preprint arXiv:2308.10559, 2023 - arxiv.org
With the emergence of Cloud computing, Internet of Things-enabled Human-Computer
Interfaces, Generative Artificial Intelligence, and high-accurate Machine and Deep-learning …

The rise of metaverse and interoperability with split-protocol

BS Rawal, A Mentges, S Ahmad - 2022 IEEE 23rd International …, 2022 - ieeexplore.ieee.org
The concept of the metaverse dates to 1992; however, the popularity of this concept has
gained increased attention in 2021 following the announcement by Mark Zuckerberg to …

[图书][B] The impact of avatar fidelity on social interaction in virtual environments

M Garau - 2003 - search.proquest.com
The research presented in this thesis concerns the contribution of different levels of virtual
human (or'avatar') fidelity to social interaction in virtual environments (VEs). VEs present …