The purpose of this study was to find out which type of informant the Social Media Influencer
embodies when consumers voluntarily switch brands after the endorsement of a brand by a …

Although brand switching in the commercial domain has been extensively researched, the
comparable question of why donors to charitable organisations often switch their support …

Purpose The primary purpose of this study was to investigate Gen-Y men's implicit beliefs,
perceptions of their appearance and apparel styling, degree of fashion involvement, novelty …

Variety-Seeking spielt in der Diskussion um Kundenbindung eine wichtige Rolle, da es eine
Grenze der Bindungsbereitschaft des Konsumenten darstellt. Dieser Text geht der Frage …

This study compared the static model (Hendry's and SBS model) and dynamic model (DBS)
of brand switching for predicting the future market shares; also, it ascertained the consumer …

Shopping motives can be described as consumer's needs and wants as they are concerned
to stores at which to make the purchase. Motivation in general is defined as 'an internal drive …

This research paper examines the congruence between the decision maker's enduring
optimal stimulation level need related to arousal and his/her lifestyle-related stimulation …

Med et stadig fremvoksende marked over nett, der fremdeles mange ikke fullfører sine
nettbaserte transaksjoner, var hovedfokuset i denne studien å se hvorvidt noen faktorer …

Esta monografia faz uma análise das atitudes e comportamentos assumidos pelos jovens
no que diz respeito aos produtos de moda e vestuário. Após uma revisão de literatura sobre …