In recent years, many studies have been conducted on persuasive effects of narratives in a
health context. A striking feature of this research area is the diversity of the narratives that …

Exemplification theory has been used to explain media and message effects across a variety
of domains. However, the theory has been critiqued for lacking empirical support for many of …

Providing an accessible integration of theory and research methods, this text prepares
students to critically analyze persuasive appeals and to design effective messages and …

This study examined how intrinsic as well as perceived message features affect the extent to
which online health news stories prompt audience selections and social retransmissions …

The present contribution aims to advance discussion toward theoretical and methodological
shifts in the field by tailoring a media-effects model to selective exposure research. The first …

During public health crises like infectious disease outbreaks, news media and governments
are responsible for informing the public about how to protect themselves. A large body of …

This study investigated the interplay of consumer involvement, NFC, and emotional
reactions when exposed to fake news on social media, and subsequently to an …

Much of framing scholarship focuses either exclusively on the analysis of words or of visuals.
This book aims to address this gap by proposing a six-step approach to the analysis of …

Relying on diffusion of innovation theory, this study examines the impacts of perceived
message features and network characteristics on size (ie, the number of retweets a message …

Scientific interest in the processing and effects of narrative information has substantially
increased in recent years. The focus of this chapter is on narrative transportation, an …