The main purpose of this paper is to provide a theoretically grounded discussion on big data
mining for customer insights, as well as to identify and describe a research gap due to the …

Purpose This paper aims to examine a model that uses customer service quality as an
intervening mechanism in the relationship between customer relationship management …

Purpose The purpose of this paper is to investigate the relationship between customer
relationship management (CRM) dimensions (ie top management support, customer …

The aim of this paper is to develop a reliable and valid CRM (Customer relationship
management) scale specifically catering to Indian banking sector. An exhaustive review of …

Parallel to the achievement of the Takaful industry, agency system becomes the main
medium utilised by the industry to educate the public and assist them about future financial …

Stimulating customers' reuse of online services, such as online shopping, is integral for
companies. Consequently, this study assessed the effects of mobile customer relationship …

This chapter explores the implementation of customer relationship management (CRM) in
Islamic banks through two components of organizational and technological factors. The …

In this paper, we investigated the impact of customer relationship management (CRM) on an
organization's performance with the case study of Dangote Flour mill. CRM (Customer …

Artan rekabet koşulları karşısında işletmelerin uzun dönemli rekabet üstünlüğü
sağlayabilmeleri için var olan kaynakları etkin ve verimli bir şekilde kullanması …

The last decade has seen the emergence of Customer Relationship Management (CRM) as
a technique to underpin organizational performance improvement in improving customer …