Objective The modern mindfulness movement and the public health field are aligned in
many approaches, including recognizing psychosocial stress impacts and physical-mental …

Purpose–This paper aims to examine how scholarly research on corporate branding has
evolved using bibliometric author co‐citation analysis of articles published between 1969 …

This study reviewed and analysed the phenomenon of employer branding. We began with a
review of recent research in employer branding. Next, drawing the theoretical knowledge …

The main purpose of this paper is to explore, define, reconcile and depict corporate identity
(CI), corporate brand (CB) and corporate reputation (CR) in a framework that reflects the …

Purpose In the past 25 years, employer and internal branding have grown significantly. Prior
reviews tended to focus on either one of these domains. This study aims to map the …

Mit großer Freude präsentieren wir Ihnen die 3., vollständig überarbeitete Auflage des
Lehrbuches „Identitätsbasierte Markenführung “. Nach dem Erscheinen der 1. Auflage im …

How does corporate reputation influence customer behavioral intentions? This article
proposes a model with customer trust, customer identification and customer commitment as …

Based on the analysis of data gathered from industry experts, a typology of the
characteristics of successful employer brands is presented. Depth interviews were carried …

Purpose City branding has gained popularity as governance strategy. However, the
academic underpinning is still poor, and city branding needs a more critical …

Purpose–This paper aims to demonstrate the need to explore the image formation process
to develop a more holistic definition of corporate image. Diminishing trust in managers has …